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Products for Professional Speakers from Ed Rigsbee, CSP

Registration Now Open

Selling Your Speaking to Associations: a Weekend Intensive with Ed Rigsbee

Long Beach, California

June 8-10, 2012

Are you ready to attack the trade association market? Are you ready to get more paid association bookings? Spend an intensive weekend with Ed Rigsbee, and learn how to sell your speaking, consulting, facilitation, and products to trade associations and professional societies who collectively hold over 280,000 meetings a year. This is a totally customized event.

For over 20 years, Ed’s primary market has been trade associations and professional societies. Generally, he goes in the back door through editors to sell his services. He has presented his method for numerous NSA chapters. If you have attended Ed's NSA/CAPS chapter program, now it is time for Ed2.0. During this (next level) intensive weekend you will:   

• Determine your proper positioning strategy for selling your speaking to the non-profit marketplace

• Create your pre and post meeting products/services offering to increase your dollars per engagement

• Determine, identify, and locate the best associations that need your speaking topic and expertise

• Write customized selling scripts to build selling relationships first with editors, then with meeting planners

• Write customized selling introduction and follow up email communications

• Walk away with a selling implementation plan, that Ed Rigsbee will hold you accountable for the remainder of 2012

This intimate weekend is limited to only 12 speakers. In this tight mutually respectful setting, you will learn more quickly and build personal relationships with 11 other speakers, and Ed, that will most likely last for years.

Attendees will arrive on Friday, June 8 and depart on Sunday afternoon, June 10. The Intensive will be held at the Long Beach Westin, Downtown Long Beach, CA. (three airports for access; Long Beach LGB, Orange County SNA, and Los Angeles LAX) The educational format will be all-day Saturday and half-day on Sunday.

Register at: http://www.rigsbee.com/2012-LongBeach.htm

Ed Rigsbee's Simple Surefire Method for Getting Paid Association Bookings Through Article Publishing for only $300

There is one negative personality element that many professional speakers have in common; a distaste for selling themselves to clients. Many a (potentially) great speaker have left the industry because of an inability and unwillingness to pick up the phone and make sales calls. I have been using this system (that I developed) of no cold calling for nearly 20 years. 

Stick to the basics and business will come your way. The basic idea is to write articles intended for trade and professional publications (I am pre-supposing that you have great content). Connect first with the editors of trade and professional publications, via phone and email. Freely give them your work, yes at no charge. Build an outrageously successful relationship with them and then let the editors be your bridge to the meeting planners. And, the by-product is additional business; corporate decision makers will read your articles and call you to speak at their meetings. Follow the plan and you will get association bookings.

• For only $300, you get download access to:
• Ed's downloadable eBook, 
• NSA Chapter Presentation PPT in PDF format
• Selling & Email Scripts
• MP3s of Ed's NSA Chapter full-day workshop (AM Selling to Associations & PM Article Writing Workshop) 
• Other resources for successfully selling to trade associations and professional societies